Others have dismissed it as an abject failure though, and suggested the millions behind the campaign would be better spent promoting beer by funding new pubs or breweries. I'm no marketing expert so I wouldn't know, but as the companies providing the money already have thousands of pubs and hundreds of breweries I don't think that would make much difference.
As the advert itself is quite inoffensive, in the main the outrage seems to be based on the perception that global industrial brewers are trying to leech off the current excitement about quality beer. I think this view is mistaken. As far as I can see the main aim of the campaign is to get people to drink beer instead of wine, and they are trying to be genuinely inclusive of all types of beer in the campaign.
The fact the main focus is on pairing beer with food looks like a definite attempt to move into the territory currently occupied by wine, and apparently their pairing suggestions will include beers from all breweries great and small. Of course I could be a dupe of multinational corporations, but I have to say I'm quite pleased to see a generic campaign to promote beer.